Tip of the Iceberg

The Iceberg Website.

True Strength Lies Beneath the Surface.

In the vast ocean of the internet, a well-written website is like an iceberg – its true strength lies beneath the surface. While visitors may marvel at the captivating design and engaging content above, there are crucial elements hidden beneath, working tirelessly to enhance the website’s performance. In this blog post, we will explore the essential but often overlooked components that make up the iceberg website, and how a company like us (Tangled Web) can help unlock a websites hidden potential.

1. SEO: The Strong Foundation Beneath.

Search Engine Optimisation (SEO) is the bedrock of a well-written website. It involves optimising various elements to improve the site’s visibility on search engine results pages. Behind the scenes, diligent keyword research takes place to identify relevant and high-traffic keywords related to the website’s niche. These keywords are strategically incorporated into the website’s content, meta tags, headings, and URLs to attract organic traffic. A professional SEO expert, like the team at Tangled Web, can navigate the complexities of SEO, ensuring your website ranks higher and reaches the right audience.

2. Alt Tags: Giving Images a Voice.

Behind the captivating visuals of a well-designed website, there are alt tags silently describing the images to search engines and users with visual impairments. Alt tags are short but descriptive texts that appear when an image cannot be displayed. These tags play a crucial role in SEO, as search engines rely on them to understand the content of the images. Including relevant keywords in alt tags further reinforces the website’s visibility in search results, and its a necessary element to ensure your website is inclusive.

3. Meta Descriptions: The Art of Persuasion.

Beneath the surface, meta descriptions exert their persuasive power. While they may not be visible on the website, they are displayed as snippets on search engine results pages. A well-crafted meta description entices users to click through to the website. It provides a concise summary of the page’s content while incorporating target keywords, courtesy of meticulous keyword research. At Tangled Web we can ensure that your meta descriptions are compelling and optimised to attract potential visitors to your site.

4. XML Sitemap: Guiding the Way.

Just as an iceberg needs a reliable map to navigate the seas, a well-written website benefits from an XML sitemap. Hidden from plain view, the XML sitemap is a roadmap for search engines, guiding them to all the pages on the site. This aids in comprehensive crawling and indexing, ensuring that no valuable content goes unnoticed. At Tangled Web our experienced team can create and submit an XML sitemap, improving your website’s overall search engine performance.

5. Tagging and Categorisation: Organising the Depths.

Behind the scenes, meticulous tagging and categorisation efforts are at play. Properly tagging and categorising content helps users navigate the website seamlessly, finding the information they seek with ease. Search engines also rely on these organisational cues to understand the website’s structure and content hierarchy, ultimately influencing search rankings.


While a well-written website may appear stunning on the surface, it is the hidden elements, like SEO, keyword research, alt tags, meta descriptions, XML sitemaps, and efficient tagging, that truly elevate its performance. Just as an iceberg’s strength and mass lies beneath the waterline, the true potential of a website is unleashed by these essential components. At Tanglwed Web we possess the expertise to optimise these hidden depths, ensuring your website stands out in the vast online ocean and attracts the right audience.

Unlock the potential of your website!

Let your iceberg website sail towards success in the ever-expanding digital realm with the help of Tangled Web.

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