Top 5 ways to use Facebook …

To promote your local business.

Facebook… where millions of businesses go to grow. Have you ever wondered how? In this blog, we will look at the top 5 ways to use Facebook to promote and grow your own local businesses. Believe it or not, many people still turn to local and smaller businesses to do their shopping. In fact a survey shows 63% of Brits prefer to shop from their local area.

There is a lot of information on the Internet about how to go about promoting your businesses, and our clients are confirmation that these tips not only work but help you reach your target audience, engage with potential customers, and increase sales for your local business.

1. Firstly, Creating a Facebook Business Page.

A well optimised business page is the hub of your online presence. It is imperative that all of your business information: addresses, emails, phone numbers, business hours, a link to your website and a description of all your products and services is all correct and filled out. Regularly refreshing and updating this information provides a well-established looking page.

This page should be separate from your private page. Although by all means use your private page to promote your business page to friends and family.

2. Regularly Sharing Engaging and Valuable Content.

Regularly sharing high-quality content that resonates with your local audience will attract more valuable attention. This could include a range of content, for example: behind-the-scenes videos, product demonstrations, customer reviews, local community events and much more.

Make sure to also use a mix of formats such as, images, videos, time-lapses, and live-streams to capture the works of your business to the full. Encourage interaction with your posts through the use of captions, location based hashtags and replying quickly to comments. All of this will help build a community around your business.

3. Utilise Facebook Groups.

Website maintenance also encompasses content updates. Fresh and relevant content not only engages visitors but also improves your search engine rankings. Tangled Web helps you maintain a consistent content strategy by:

Adding New Content: Regularly publishing blog posts, news updates, and other relevant content keeps your website engaging and informative.
Content Optimisation: Ensuring that your content is well-structured and optimised for SEO helps improve search engine rankings.

4. Facebook Ads.

Although it is an investment, it is a worthwhile one. Facebook ads help to reach a larger number of people, and by adding location perimeters and demographic information, allows you to keep the reach specifically to your wanted audience. You can experiment with different ad formats, such as image ads, video ads, and carousel ads, to find what resonates best with your audience and your business.

5. Encourage Customer Reviews and Recommendations.

Audience interaction is key to growing a successful business. By seeing positive reviews and replies on your page, it will increase the likelihood of more customers wanting to get in touch and make purchases, while also significantly impacting your business’s reputation.

Remember to respond graciously to both the positive and negative reviews, demonstrating your commitment to customer satisfaction and in turn reflecting well on your business as a whole.

Conclusion.

By implementing these 5 strategies, you are increasing your likelihood of successfully boosting your local business on Facebook. Consistency and authenticity are key to success on Facebook. By regularly posting engaging content, actively interacting with your audience and utilising targeted advertising, you will be able to effectively promote your business and attract new customers.

Tangled Web offers our expertise in social media so if you are looking for help, or for someone to take over the job of your Facebook marketing, get in touch using the contact form below.