Videos are inherently engaging to most people because they combine sight with sound, and motion. This helps connect with viewers on a more emotional level than text and images alone, which in turns helps them process and retain information better and for longer.

And in the very fast paced world of digital consumption, videos stand out, and are much easier and more convenient for many people to understand your message or product quickly and concisely.

In the case of product demos and explainers, they are a great medium to really explain the features and benefits of what you offer in an almost hands-on, relatable way. The customer gets to not only understand your product, but visualise using it.

What’s more, videos are highly shareable on social media, and valued by Google in the organic search results. This can greatly extend your reach and help get your message or product in front of a wider audience than just a text or image post.